iPhone with various social media apps

Digital Me is the latest in a series of surveys conducted by the Australian Psychological Society to examine issues affecting the wellbeing of Australians. This national survey of Australian adults and teens examines how the widespread use of digital technology and social media is affecting their wellbeing, behaviour and self-image.

The survey found that:

  • 90 per cent of Australians surveyed use social media, with Facebook and YouTube the most popular channels across all age groups
  • Teens spend 3.3 hours a day on social media and adults 2.6 hours. Some teens log on to their favoured channels as much as 50 times a day
  • Australians are highly attached to their mobile devices: 78.8 per cent of teens and 53.5 per cent of adults have what psychologists refer to as high mobile phone involvement. This can involve behaviour like using a mobile phone for no particular purpose and being unable to reduce mobile phone use
  • Australian adults who are highly involved with their mobile phones are also more likely to use mobile phones immediately before sleep, immediately on waking and while eating
  • The high use of social media and technology is impacting on self-esteem, with two in three teens feeling pressure to look good. Adults find Instagram in particular fuels concern about their appearance
  • Many teens are contacted by or make contact with strangers via Facebook – 15 per cent say this occurs daily
  • 60 per cent of parents do not monitor the online activity of their children
  • Teens and adults report experiencing or perpetrating bullying and antisocial behaviour online
  • Almost half of adults say they have been followed online by, or have followed, a former partner or friend
  • Despite this, Australians report that their experiences of using their favoured online social media platforms is generally positive, with many using social media channels to connect with family, friends and to entertain themselves

pdfDownload the full report


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