Family at a water park

Western Sydney benefits from a strong calendar of major events and has a range of existing tourism infrastructure. In order to capitalise on Western Sydney’s potential as a tourist destination, a cohesive approach to destination management is needed and a long-term destination management plan is required.

Western Sydney is a key contributor to the NSW Visitor Economy and currently delivers $4.2 billion in visitor expenditure. Destination NSW spends approximately $38 million each year on event acquisition and retention, marketing, public relations and content development and travel packaging for Western Sydney.

In April 2017 the NSW Government, through Destination NSW, consulted broadly with more than 106 stakeholders to develop a strategy to drive growth in the Western Sydney Visitor Economy.

The result of that consultation is the Western Sydney Visitor Economy Strategy 2017/18-2020/21, which identifies specific supply side issues, including infrastructure and skills, and ways to stimulate demand, in order to grow the visitor economy.

In addition, the NSW Government has signed an historic Memorandum of Understanding with the Western Sydney Business Chamber and Western Sydney Business Connection, with a range of immediate and medium term actions to begin implementation of this strategy.

pdfDownload the strategy 

Find out more 

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