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How do you focus on the ways different generations give today and plan for how they’ll give tomorrow? Understanding your supporters on a fundamental level leads to better fundraising for your organisation. Blackbaud's "The Next Generation of Australian and New Zealander Giving" helps you gain the knowledge you need by revealing the multichannel preferences and charitable habits of Generation Zers, Millennials, Generation Xers, Baby Boomers and Matures.

Key findings include:

  • Generation X has arrived as the most generous givers
  • The youngest generations are a significant philanthropic force
  • Giving is distributed across a wide variety of channels

The full report is available for download after completing a short form.

Download report

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