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Businesses want to create meaningful social impact, not just give money for the sake of it. They also like to use their core business - do what they're good at - as part of in-kind donation. Fundraising & Philanthropy Magazine explores the issue.

This article looks at how to engage with businesses, motivate them to form a partnership and maintain partnerships for the long term. Beyond just giving money businesses can be encouraged to extend their support to staff volunteering and fundraising, pro bono services, joint marketing and even board representation. But before you approach a business, do your research and prepare your pitch. More at F&P Magazine

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