Hands holding the word donate

Over half of all first-time donors will not give a second gift. A donor’s experience after that initial gift is crucial in determining whether or not they will become recurring supporters. In order to build strong relationships, nonprofits must optimize the donor experience - the path of a donor’s engagements, interactions, and activities with the organisation that can ultimately lead to a gift.

This white paper from Network for Good will help you:

  • Explore the factors driving donor loyalty
  • Discover how the online experience impacts giving
  • Incorporate lessons from consumer marketing into your fundraising plan
  • Build the donor experience into your organization

The white paper is available for download after completing a short form.

Download white paper

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