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As digital inclusion gains greater prominence within society, it is vital for organisations to adapt to the changing needs of their clients to maintain relevance, trust and loyalty.

According to the Web Accessibility Initiative, consumers are more likely to be drawn to organisations that are invested in accessibility as it demonstrates a commitment to innovation, inclusion and positive brand reputation. 

It is now much simpler for organisations to begin the transition towards becoming more digitally inclusive. Some of the ways this can be done is ensuring that any images featured on websites or email communications have alternate text (alt text), understanding your clientele to figure out what types of accessibility should be prioritised (digital, social, financial etc.), or even using resources such as the Content Guide on Accessibility and Inclusivity (Available here).